MA 360 - Cross Marketing BI system

Follow up on all your brand marketing channels in one simple app.

All data digested, compared and filtered on dates.

Check daily/weekly/monthly progress
Compare between channels
Choose between channels and ask questions
See cross channels performance
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
1,300000
Clicks:
1,950,000
Registrations:
1300
Actions:
520
Cost:
$1,300
Net deposits:
$130,000
Total deposits:
$390,000
ROI:
3.9

Conversions Rates

CR% Imp->Clk:
19.5%
CR$ Clk->Reg:
86.5%
CR% Reg->Act:
52.0%
CR% Clk->Act:
0.026%
Campaign quality score:
11.7
Date:
from
to

KPIs

Impressions:
1,300000
Clicks:
1,950,000
Registrations:
1300
Actions:
520
Cost:
$1,300
Net deposits:
$130,000
Total deposits:
$390,000
ROI:
3.9

Conversions Rates

CR% Imp->Clk:
19.5%
CR$ Clk->Reg:
86.5%
CR% Reg->Act:
52.0%
CR% Clk->Act:
0.026%
Campaign quality score:
11.7
Date:
from
to

KPIs

Impressions:
1,300000
Clicks:
1,950,000
Registrations:
1300
Actions:
520
Cost:
$1,300
Net deposits:
$130,000
Total deposits:
$390,000
ROI:
3.9

Conversions Rates

CR% Imp->Clk:
19.5%
CR$ Clk->Reg:
86.5%
CR% Reg->Act:
52.0%
CR% Clk->Act:
0.026%
Campaign quality score:
11.7
Date:
from
to

KPIs

Impressions:
11,000,000
Clicks:
1,650,000
Registrations:
1,000
Actions:
440
Cost:
$1,000
Net deposits:
$110,000
Total deposits:
$330,000
ROI:
3.3

Conversions Rates

CR% Imp->Clk:
16.5%
CR$ Clk->Reg:
72.6%
CR% Reg->Act:
44.0%
CR% Clk->Act:
0.022%
Campaign quality score:
9.9
Date:
from
to

KPIs

Impressions:
11,000,000
Clicks:
1,650,000
Registrations:
1,000
Actions:
440
Cost:
$1,000
Net deposits:
$110,000
Total deposits:
$330,000
ROI:
3.3

Conversions Rates

CR% Imp->Clk:
16.5%
CR$ Clk->Reg:
72.6%
CR% Reg->Act:
44.0%
CR% Clk->Act:
0.022%
Campaign quality score:
9.9
Date:
from
to

KPIs

Impressions:
11,000,000
Clicks:
1,650,000
Registrations:
1,000
Actions:
440
Cost:
$1,000
Net deposits:
$110,000
Total deposits:
$330,000
ROI:
3.3

Conversions Rates

CR% Imp->Clk:
16.5%
CR$ Clk->Reg:
72.6%
CR% Reg->Act:
44.0%
CR% Clk->Act:
0.022%
Campaign quality score:
9.9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
10,000,000
Clicks:
1,500,000
Registrations:
1,000
Actions:
400
Cost:
$1,000
Net deposits:
$100,000
Total deposits:
$300,000
ROI:
3

Conversions Rates

CR% Imp->Clk:
15.0%
CR$ Clk->Reg:
66.6%
CR% Reg->Act:
40.0%
CR% Clk->Act:
0.02%
Campaign quality score:
9
Date:
from
to

KPIs

Impressions:
1,300000
Clicks:
1,950,000
Registrations:
1300
Actions:
520
Cost:
$1,300
Net deposits:
$130,000
Total deposits:
$390,000
ROI:
3.9

Conversions Rates

CR% Imp->Clk:
19.5%
CR$ Clk->Reg:
86.5%
CR% Reg->Act:
52.0%
CR% Clk->Act:
0.026%
Campaign quality score:
11.7
Date:
from
to

KPIs

Impressions:
11,000,000
Clicks:
1,650,000
Registrations:
1,000
Actions:
440
Cost:
$1,000
Net deposits:
$110,000
Total deposits:
$330,000
ROI:
3.3

Conversions Rates

CR% Imp->Clk:
16.5%
CR$ Clk->Reg:
72.6%
CR% Reg->Act:
44.0%
CR% Clk->Act:
0.022%
Campaign quality score:
9.9
Date:
from
to

PPC

PPC KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Media

Media KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Affiliation

Affiliation KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Native

Native KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD
Date:
from
to

PPC

PPC KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Media

Media KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Affiliation

Affiliation KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Native

Native KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD
Date:
from
to

PPC

PPC KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Media

Media KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Affiliation

Affiliation KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Native

Native KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD
Date:
from
to

PPC

PPC KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Media

Media KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Affiliation

Affiliation KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Native

Native KPIs Total
  • Impressions
  • Clicks
  • Registrations
  • FTDs
  • CPA
  • Cost
  • eFtD
  • Cr%Click->Reg
  • Cr%Reg->FTD

Marketing team

IT

Arlene McCoy
Marvin McKinney

PPC

Robert Fox
Leslie Alexander

SEO

Darrella Steward
Brook Simmons

Affiliates

Ralph Edwards
Darlene Robertson

Finance team

Mike Knox
Leslie Alexander

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